The participants of the project had to divide into four groups, each of which had to choose the main topic of their work and then design content on that topic for social media. One of the groups chose the topic of addiction – in this case, addiction to social media. hey designed 7 posts that can be added to platforms such as Instagram or Facebook. They can also be used for stories on these platforms. Each of the posts focuses on the theme of addiction – they are mainly informative posts. This way, the audience will be able to learn more about the topic. The illustrations contain key words intended to intrigue the audience into reading the description below the post, where more specific information will be provided. The campaign aims to raise awareness among the audience that social media addiction exists and to show ways to cope with this problem.
Below you can find some information about social media addiction.
Social media addiction is a state in which an individual loses control over their use of social media platforms, leading to harmful consequences for mental and emotional health. In this context, fluctuations in dopamine levels, a neurotransmitter associated with reward and pleasure, play a significant role. Regular use of social media can lead to excessive dopamine production, which in turn leads to addiction. Symptoms of social media addiction include obsessively checking notifications, inability to detach from the screen, and lowered self-esteem associated with comparing oneself to others. The effects of addiction can be far-reaching, including mental health problems such as depression and anxiety, sleep disturbances, lack of concentration, and decreased productivity. To break the cycle of social media addiction, it is important to establish healthy boundaries, such as limiting screen time, mindful use of social media, and seeking alternative ways to spend time that promote direct social interactions and physical activity.