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The project participants had to divide into four groups, each of which had to choose the main topic of their work and then design content on that topic for social media. Two groups chose the topic of violence. One of the groups focused specifically on cyberbullying. They created a campaign that can be promoted through stories on Instagram or Facebook, where people involved in such topics can be tagged, thus allowing the campaign to be spread on a larger scale.

Below you can find some informations about cyberbullying.

What is cyberbullying?

Cyberbullying is a form of aggression that spreads in the online space. It manifests itself in various ways such as offensive comments, threats, gossip and manipulation. The highest concentration of this type of violence can be found on social media platforms, internet forums, or messaging apps. Dealing with cyberbullying is certainly not easy but necessary because we cannot allow any form of violence to be accepted; therefore, it must be countered.

The project participants had to divide into four groups, each of which had to choose the main topic of their work and then design content on that topic for social media. One of the groups chose the topic of bullying. They created 6 posts that can be used on social media platforms to raise awareness among the audience about bullying in a broad sense. These posts aim to remind the audience that there are different types of bullying and various ways to cope with it. The posts themselves contain a concise amount of information so that more detailed information can be included in the description.

The participants of the project had to divide into four groups, each of which had to choose the main topic of their work and then design content on that topic for social media. One of the groups chose the topic of addiction – in this case, addiction to social media. hey designed 7 posts that can be added to platforms such as Instagram or Facebook. They can also be used for stories on these platforms. Each of the posts focuses on the theme of addiction – they are mainly informative posts. This way, the audience will be able to learn more about the topic. The illustrations contain key words intended to intrigue the audience into reading the description below the post, where more specific information will be provided. The campaign aims to raise awareness among the audience that social media addiction exists and to show ways to cope with this problem.

Below you can find some information about social media addiction.

Social media addiction is a state in which an individual loses control over their use of social media platforms, leading to harmful consequences for mental and emotional health. In this context, fluctuations in dopamine levels, a neurotransmitter associated with reward and pleasure, play a significant role. Regular use of social media can lead to excessive dopamine production, which in turn leads to addiction. Symptoms of social media addiction include obsessively checking notifications, inability to detach from the screen, and lowered self-esteem associated with comparing oneself to others. The effects of addiction can be far-reaching, including mental health problems such as depression and anxiety, sleep disturbances, lack of concentration, and decreased productivity. To break the cycle of social media addiction, it is important to establish healthy boundaries, such as limiting screen time, mindful use of social media, and seeking alternative ways to spend time that promote direct social interactions and physical activity.

The project participants were divided into four groups, each tasked with selecting a central theme for their work and creating social media content around it. One group chose feminism as their focus and designed a marketing campaign to raise awareness about the topic. The campaign was crafted to be inclusive and accessible, encouraging audiences to explore feminism from a fresh perspective. To capture attention and highlight the importance of the subject, the group used striking and thought-provoking illustrations.

Below you will find some information about feminism.

What is feminism?

Feminism is a social movement and ideology striving for gender equality in all aspects of life, including political, economic, and social realms. It is perceived diversely: for many, it represents a crucial step towards social justice, while others may misinterpret it as a pursuit of female dominance over males. Feminism is important because it combats systemic inequalities and discrimination that still affect women worldwide. It promotes equal pay for equal work, equal educational opportunities, and the prevention of violence against women. The movement also seeks to acknowledge the diversity of experiences, recognizing how gender intersects with other identities such as race or sexual orientation. Through feminism, societies become more aware of the need for equality and justice, leading to the creation of more inclusive and fair social structures.